The QR (Quick Response) Code is a two-dimensional code created by Denso-Wave Corporation. QR codes are much more used in Japan but are becoming very popular also in Europe.
The major newspapers and manufacturers of mobile phones are gradually integrating this technology.
These codes can be used to store web addresses and other data in a format that can be easily interpreted by a cell phone with an integrated camera. In this way, visual hyperlinks will create connections with web sites in real time.




Reggiani has developed two pilot applications based on this technology:
The code can be printed on any type of product and then link to a web site which indicates the win. The code can be used only once for the same lottery but can be reactivated for different lotteries.
The aim is to use the code in order to address the user, through a cell phone, to a map with a specific location. For example, one can identify a particular hotel chain through an advertising sign and make a reservation of a hotel room.
QR Code Generator http://www.reggiani.it/qrcode/